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Let's Talk Tanning Another Source if Vitamin D And Looking Healthy

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Old 08-19-2007, 02:05 PM   # 1   Show Printable Version
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Default ELLE Magazine For Showing Some Support For The Sun

Judie Bizzozero
Group Editorial Director
(480) 990-1101, ext. 1119
jbizzozero@vpico.com
07/18/2007

Kudos To ELLE Magazine For Showing Some Support For The Sun

It seems that every mainstream beauty magazine has a personal vendetta against the sun, bombarding readers with tales of skin-cancer victims and pictures of wrinkled, leather-skinned old ladies to spread their message of sun avoidance.

Even after research on the benefits of vitamin D (which people absorb from the sun) exploded in the news this spring, the sun-phobic attitude of beauty magazines continued.

Imagine my surprise, then, when the August issue of ELLE magazine hit newsstands with the cover line, “The Healthy Tan: Yes, You Do Need Some Sun”.

I almost couldn’t believe my eyes, but there it was, innocently sitting near the checkout line at the grocery store—two and a half pages of glossy print with a big, bold headline stating “Neurotica: The Sunshine Of Your Life” and dedicated to discussing the benefits of vitamin D (like decreased risk for autoimmune disorders, hypertension, diabetes, periodontal disease as well as breast, lung, colon, prostate and stomach cancers).

And the best part? The author, Rachael Combe, features editor-at-large for ELLE, is a self-confessed sun-hater who “felt more than a little double-crossed this spring when it came to my attention that my abstemious sun habits may be actually increasing my cancer risk.”

Combe begins by probing into a few of the groundbreaking studies that propelled vitamin D into the limelight, such as the American Journal of Clinical Nutrition study that showed almost 90 percent of Caucasian British adults were vitamin D-deficient in winter and spring. She also looked at the Creighton University study of post-menopausal women who took a vitamin D supplement and showed a 60-percent decrease in cancer development over a 4-year period compared with a placebo group, surmising that “the good news (for the dermatological community) is that supplements may be able to replace the sun, but the bad news is that, to stave off cancer and other illnesses, we may need even more vitamin D than we think”.

Like most people, Combe says that she’s never given much thought to her own vitamin D status despite the fact that it is vital to calcium absorption, because she’s “always figured that as long as my femurs aren’t rubbery, I’m good to go vitamin D-wise”.

To get to the bottom of this “how much is enough” controversy, Combe had her own vitamin D level measured—and found out that she was woefully deficient, “despite my multivitamin, regular bowls of vitamin-D-fortified cereal and milk, and a recent Caribbean vacation”.

Overall, the article is dedicated to Combe’s exploration of vitamin D, its benefits and the process of absorbing it from the sun versus other methods (like supplements and fortified foods). She takes the matter to the researchers and medical community that are at the heart of the controversy, such as Dr. Michael F. Holick, a Boston University vitamin D researcher; Susan Harris, a scientist in the Bone Metabolism Lab at Tufts University; Reinhold Vieth, director of the bone and mineral laboratory at Mount Sinai Hospital in Toronto; and Maritza I. Perez, a spokesperson for the Skin Cancer Foundation.

At the end of the day, the sun-scared Combe is beginning to see the light—and her article is showing others the light, too.

“For now, we’re taking supplements and I’m rethinking my zero-tolerance policy toward the sun. As zealous as each side is in the debate, my guess is there’s a nice middle ground we could inhabit.”

LOOKING FIT magazine and TanResponsibly.com agree and thank ELLE magazine and Rachael Combe for taking up this little-acknowledged position in the sunshine debate.

http://www.lookingfit.com/blogs/judie/
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Old 08-19-2007, 05:59 PM   # 2   Show Printable Version
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Old 08-19-2007, 06:50 PM   # 3   Show Printable Version
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I had this posted over at www.talktimmins.com, just remembered it.
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Old 08-19-2007, 06:52 PM   # 4   Show Printable Version
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When was this? I tracked the link to Looking Fit, but it isn't the current "blog" anymore I guess, so it didn't show up.
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Old 08-19-2007, 06:55 PM   # 5   Show Printable Version
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Judie Bizzozero
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jbizzozero@vpico.com
07/18/2007
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Old 08-19-2007, 07:04 PM   # 6   Show Printable Version
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Part of the issue as I see it, is that people do not make the correlation with sunlight and tanning...

They often comment that it is fake sunshine...

We need to change the perception!
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Old 08-19-2007, 07:08 PM   # 7   Show Printable Version
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