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| NewBie Nook Topics for Those New To The Tanning Biz |
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![]() ![]() Join Date: Jul-30-2007
Location: In line to see the baaaaabeeeeeee
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Before you think of opening...
1. Location,Location,Location. 2. Lease negotiation is a must. Buildouts, free rent, etc..these and more are available if you ask. 3. Choosing the decor, atmoshere that you WILL BE SPENDING ALOT OF TIME IN SO YOU BETTER LIKE IT! As well as not to be too girlie, or too stark. Themes are often over done. Try a gender friendly atmosphere. guys get uncomfortable in GIRLIE salons. 4. Choose the right beds, research them and the companies. Having different levels of tanning can be an important part of your income.(upgrades) 5.Softwear choose one you are comfortable with try them all. 6. Pricing SHOULD be established before you open. Please do your homework.This is a large varible. It will make or break you. After you chose your beds , check with your comepetitors and compare there beds to there prices. Most undervalue there tanning. YOU DON'T have to and SHOULDN'T. Just remember it is easier to go down then it is to go up. 7. Lobby/retail/waiting areas Please be sure to have the room to grow. and if you choose to add a nailtech in the future. The lobby/waiting area should be comfortable and not an after thought. It is the first thing customers see when the walk And first impressions speak volumes to the potential client. 8. Merchandise/extra income, such as lotion, suits, what ever you carry make your choices wisely do not over order. check out trade shows, tips from other salons online or just see what your competitors are carrying. 9.Staffing, Hire sincere people well groomed At least at work Uniform shirts work well.Educate them on tanning , lotions and customer service,as well as the importance of cleaning. Simple rule "If it is dirty clean it"
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For optimal health, AVOID SUNBURN—NOT SUNSHINE. ![]() Good Morning Neon Beach Tanning. John, card carrying Canadian Citizen speaking. |
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I have heard that you need to have lots of cash in the bank. Is this true?
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If people would just stop and use their f'n brains, the world would be a better place! -Navigatin1 Philosopher, salon owner |
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And the one thing we never took into consideration...
That a moron who did not do his due dilligence, built across the street, and claimed that he never knew we were there... He had low end beds, super cheap prices/service...
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Which brings up a very good point. Know your market. Match your beds/decor/pricing to your potential customer base.
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If people would just stop and use their f'n brains, the world would be a better place! -Navigatin1 Philosopher, salon owner |
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It doesn't take much to mess up your market...
The cheap-ass place only took about 10% of my biz, but if you are struggling to make ends meet, that 10% can be the knife that starts the bleeding... And those people who buy lotions on the internet because the mfgrs allow it and don't attempt to stop it, can be another nail in the coffin. (another 10%) Now you have 20% going away... Where do you cut costs? There isn't a lot of that left for most of us... and we don't have the deep pockets like the franchises do...
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Some days it's not even worth chewing through the restraints! |
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You're right. That's why cash is so important. Everyone goes into business expecting to do well. The fact is, there are many things in business that are simply out of our control. You have to have reserves to ride out the inevitable rough times. Most people go into business thinking that they will simply do a better job than the competition and that's all it takes for the public to understand that they have a superior product/service and the money will start rolling in. Well, your competition is thinking the same thing.
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If people would just stop and use their f'n brains, the world would be a better place! -Navigatin1 Philosopher, salon owner |
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![]() ![]() Join Date: Jul-30-2007
Location: In line to see the baaaaabeeeeeee
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MySpace ID: neonbeachtanning
Posts: 35,896
My Mood:
Rep Power: 18444
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Quote:
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For optimal health, AVOID SUNBURN—NOT SUNSHINE. ![]() Good Morning Neon Beach Tanning. John, card carrying Canadian Citizen speaking. |
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UVtalker
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Franchises could be the "HIV/Aids" of the tanning business? No cure?
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Some days it's not even worth chewing through the restraints! |
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Not a tanning salon owner
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Do you think a tropical theme is a good one?
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