ATI's Tips for Hiring Employees

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Hiring the right caliber of people this time of year is crucial to the success of your tanning salon. Every one of your hiring decisions will speak volumes about your business and your personal values and abilities. Every time a ?bad' hire shows up for work in your salon you are putting yourself and your business at risk of being perceived negatively.

Try to imagine how your customers feel when they encounter an individual, representing your salon, who is improperly groomed or whose attire is inappropriate for your business. And that is just the first (although very important) impression. It can get much worse once verbal interaction takes place. The individuals' attitude and manner of speaking can turn a potential customer into a ?lost sale' so quickly you will not even know it happened. Your ability to increase revenues and produce great ?key indicator' results is weakened by these individuals. You need to hire ?Aces' if you want to become a successful, well respected salon.

If you are fortunate enough to have some aces working for you already, then you have a great advantage in the interviewing process. There is a lot of merit to examining the traits and behaviors of your top performers and then comparing candidates against those traits and behaviors. Here is something to keep in mind:

Top Retail Salespeople.

1. Are able to relate to people easily. They can build rapport very quickly; understanding people are different and each type requires appropriate approach and conversation.

2. Let the customer talk most of the time by asking open ended questions to discover the needs and requirements of the customer.

3. Can recognize and relate to customer objections and do not get defensive when handling objections.

4. Are able to identify and prioritize the requirements of the customer; and not just the apparent ones but possible hidden needs like status and prestige.

5. Know their products and services inside out and are able to find a good match between customer requirements and what the product and/or service can deliver.

6. Talk about benefits as well as features. They are able to express benefits in a simple yet effective and relevant fashion.

7. Always look for ways to improve their skills and knowledge. They attend seminars, read books and watch ;">Training DVD's to discover new ways of increasing their effectiveness and productivity.

8. Are determined to win. They clearly understand the definition of success in their environment and the rewards that are attached to attaining it. They like to talk about their major achievements and look forward to doing even better.

9. Are self confident and generally happy people. They don't necessarily show their burning desire to win to the outside world.

10. Like to help others when they can afford the time, however they also clearly understand that time is the most important resource they have and the only one that can not be recovered.

Make Sure Your Staff Are Certified!

And finally, to help staff gain the valuable technical knowledge they need to be a strong salon team member and an asset to your tanners, be sure and register your new and existing staff for online technical certification at www.TanningProgram.com.

Most states now require that you and your staff be certified or have documented proof that you are fully-knowledgeableabout indoor tanning procedures. American Tanning Institute offers three ways to satisfy these requirements through our certification programs. You can choose our Online program to start your training now, you can order our Correspondence program and begin your training in about 10 days or you can attend one of our In-Class courses offered across the country.

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yeah, they forgot to add AND WILLING TO MAKE BOTTOM DOLLAR.